TikTok has grown to become one of the most powerful platforms for marketers, offering businesses the chance to reach a diverse and highly engaged audience. In 2025, TikTok Business Manager has become an essential tool for creating, managing, and optimizing ad campaigns. If you’re looking to leverage TikTok for your business, this tutorial will guide you through everything you need to know about TikTok Business Manager, from setting up your account to creating successful ad campaigns.
What is TikTok Business Manager?
TikTok Business Manager is a centralized platform that allows businesses and agencies to manage their advertising activities on TikTok. It includes tools for creating ads, analyzing performance, managing billing, and collaborating with team members.
With TikTok Business Manager, you can:
- Manage multiple ad accounts from one dashboard.
- Assign roles and permissions to your team members.
- Access detailed analytics and insights for campaign optimization.
- Streamline billing and financial management.
Step 1: Setting Up a TikTok Business Manager Account
To start using TikTok Business Manager, follow these steps:
1.1. Create a Business Manager Account
1. Go to TikTok Business Manager
2. Click on Sign Up and enter your business email, password, and verification details.
3. Complete your profile by providing:
- Business name
- Business website
- Industry category
4. Verify your account by email.
1.2. Add Your Business Information
- Log in to your Business Manager dashboard.
- Navigate to Settings > Business Information and add:
- Tax ID (if applicable).
- Contact details.
- Payment methods.
1.3. Link Ad Accounts
You can link existing TikTok Ad accounts or create new ones:
1. Go to Accounts > Ad Accounts in the Business Manager.
2. Click Add Account and choose:
- Create Ad Account: Start a new ad account.
- Claim Ad Account: Link an existing account.
- Request Access to Ad Account: Get access to an account managed by another team.
Step 2: Understanding TikTok Business Manager Interface
The TikTok Business Manager dashboard is intuitive and divided into key sections:
2.1. Home
- Provides an overview of performance metrics like total ad spend, impressions, and clicks.
2.2. Ad Accounts
- View and manage all linked ad accounts, including budgets and performance data.
2.3. Assets
- Manage creative assets, including:
- Videos
- Images
- Templates
2.4. Team Management
- Assign roles such as Admin, Operator, or Analyst to team members.
- Control access permissions for each role.
2.5. Billing
- Monitor your payment history, set payment methods, and manage invoices.
Step 3: Creating a TikTok Ad Campaign
Creating an ad campaign on TikTok involves several steps. Here’s a detailed breakdown:
3.1. Define Your Campaign Objective
TikTok offers three primary objectives:
1. Awareness: Maximize brand visibility.
2. Consideration: Drive traffic, engagement, or app installs.
3. Conversions: Encourage specific actions like purchases or sign-ups.
3.2. Set Your Budget
Choose between:
- Daily Budget: The maximum amount you want to spend each day.
- Total Budget: The overall amount for the campaign’s lifetime.
Minimum budgets:
- $50 for campaigns.
- $20 for ad groups.
3.3. Choose Your Audience
TikTok’s targeting options include:
- Demographics: Age, gender, location, language.
- Interests: Categories like beauty, gaming, or fitness.
- Behavior: Based on past interactions and content preferences.
- Custom Audiences: Upload your own audience lists or retarget users.
- Lookalike Audiences: Target users similar to your existing customers.
3.4. Select Your Ad Placements
TikTok offers automatic placements or manual selection across TikTok and its partner apps (e.g., Pangle).
3.5. Upload Creative Assets
- Use TikTok’s in-platform video editor for quick edits.
- Add music, text overlays, and effects to make your ad engaging.
3.6. Set Up Tracking
Install the TikTok Pixel on your website to track conversions and measure performance.
3.7. Review and Launch
- Preview your campaign settings.
- Click “Submit” to launch the campaign.
Step 4: Managing and Optimizing Campaigns
4.1. Monitor Performance Metrics
Key performance indicators (KPIs) include:
- Impressions: Total views of your ads.
- Click-Through Rate (CTR): Percentage of users who clicked on your ad.
- Conversion Rate: Percentage of users who completed desired actions.
- Cost Per Click (CPC): Average cost for each click.
- Return on Ad Spend (ROAS): Revenue generated for every dollar spent.
4.2. A/B Testing
Run experiments by testing:
- Different ad creatives.
- Audience segments.
- CTAs (e.g., “Shop Now” vs. “Learn More”).
4.3. Optimize Ad Performance
- Pause underperforming ads.
- Adjust budgets to focus on high-performing campaigns.
- Refine audience targeting based on performance insights.
Step 5: Best Practices for TikTok Business Manager
5.1. Focus on Authenticity
TikTok users prefer genuine, relatable content. Avoid overly polished ads and aim for an authentic feel.
5.2. Leverage Trends
Stay updated with TikTok trends, challenges, and popular sounds to make your ads more relevant and engaging.
5.3. Use High-Quality Creatives
Ensure your videos are visually appealing and optimized for vertical viewing.
5.4. Collaborate with Influencers
Partnering with TikTok creators can amplify your reach and build credibility for your brand.
5.5. Utilize Analytics
Regularly analyze campaign data to identify trends and opportunities for improvement.
FAQs About TikTok Business Manager
Q1: Can small businesses use TikTok Business Manager?
Yes! TikTok Business Manager is designed to accommodate businesses of all sizes. Small businesses can benefit from its precise targeting and affordable ad options.
Q2: Is TikTok Business Manager free to use?
Creating and managing an account is free. However, you need to allocate a budget for running ad campaigns.
Q3: Can I manage multiple ad accounts on TikTok Business Manager?
Yes, you can manage multiple ad accounts and assign different roles to team members for better collaboration.
Q4: How do I track conversions on TikTok?
Install the TikTok Pixel on your website to monitor actions like purchases, sign-ups, and more.
Q5: What industries perform best on TikTok?
Industries like fashion, beauty, fitness, and tech tend to perform exceptionally well due to TikTok’s visual and creative nature.
TikTok Business Manager is a powerful tool that enables businesses to tap into TikTok’s massive user base and create impactful advertising campaigns. By understanding the platform’s features, setting clear objectives, and optimizing your campaigns, you can achieve impressive results and connect with your target audience effectively. Start exploring TikTok Business Manager today to unlock new opportunities for your business in 2025.